Solutions

  
The ARPU Business Case

 

Increase ARPU (Average Revenue Per User)

 

Online video services are driving users' Internet behavior; however, Internet broadband providers can offer 'best effort' service only. As a result, customers don't feel the difference in service packages and aren't motivated to buy more expensive broadband packages.


With Oversi's solution, service providers can accelerate content delivery and improve the overall performance of all online services, opening up new revenue-generating opportunities for service providers.

 

By generating bandwidth and assuring quality of service, Oversi's platform enables service providers to offer customers tiered services with a range of Service Level Agreements (SLA) at different price levels.
 

With the Oversi platform, broadband packages can relate directly to the user quality of experience for both P2P and Internet video. By actually "feeling" the difference in experience, customers can be motivated to purchase and upgrade to a higher broadband package.


With Oversi's solution, service providers can generate revenues based on their existing service offering with no extra cost or delay.


QoE Demos


Oversi's solution enables customers to experience the difference in quality for Internet video and media delivery over P2P services.


 QoE Demo


The ARPU Business Case

By linking the broadband package to the performance, ARPU can grow significantly. Take the following example where ARPU grew from $37 to $53 - an increase of $16 per month for the average user. That translates into huge dollar gains per year.


 




 

 

 

 

 

 

 

Why should this model work?

 

With the cache in the service provider's network, users benefit from the maximum bit rate allowed by their package, regardless of the state of the other peers, or the status of the content itself (i.e. Internet blocking, content popularity, long-tail content etc.).

 

Service providers can gain a huge increase in subscriptions for the highest level packages, by linking the cache performance with the SLA package. The increase in revenues can then boost other business plans.

 

Linking the broadband package to performance gives service providers a strong advantage over their competitors, which is attractive to new customers (increases customer base) and reduces churn.

 

This further increases the business case for the Oversi platform.


 

Summary

Oversi's solution enables service providers to:

Improve QoE for all user applications

Relieve pressure on international and interconnect links

Free up user uplinks

Complement DPI systems

Defer investments in infrastructure upgrades